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一小时内登顶热搜！制作人冯骥分享《黑神话》成功的10条工作原则_我的网站

一 |     《黑神话：钟馗》的实机操作视频公开了，照例得说点什么，可又没法剧透（因为根本没剧）。于是索性整理了游戏科学内部的一些工作原则，努力凑了十条，算是对过去从业的思考与回顾，也可看作对后续项目的提醒。关于如何设计和开发游戏，我很少公开聊。一是因为这个行业里比我专业、经验比我丰富的人很多，优秀新品更是层出不穷，而好游戏本身就是最好的教科书；二是游戏研发没有放之四海而皆准的做法，很多思路与方法，换一个类型，换一个团队，换一个项目，可能就不成立。         

    A display of humanoid fighting robots at robotic firm EngineAI's intelligent manufacturing base in Robot Valley in Shenzhen, South China's Guangdong Province on August 5. Photo: Li Xuanmin/GT
Editor's Note:
The outline of the 15th Five-Year Plan called for building a modern industrial system, consolidating the foundation of the real economy, and accelerating high-level technological self-reliance and self-strength to lead the development of new quality productive forces. These goals have provided clear direction for industrial transformation and upgrading across various sectors, while injecting strong momentum into high-quality development.
The Global Times has launched a new column titled "China Industry Close-up." Focusing on the creation of a new development pattern, the column will delve deeply into vivid examples of industrial transformation and upgrading across various sectors, aiming to showcase China's innovation-driven and high-quality development. This is the first half of the second installment of the series
Cao Jing, a truck driver based in Shenzhen, South China's Guangdong Province, carefully secured a humanoid robot at the research and development center of a local robotics company on Friday. With steady hands, he and other technical staff first folded the robot and placed it into a black box filled with cushioning pads, then moved the box into the back of his 4.2-meter-long truck, adjusting the straps and padding to keep it steady for the journey. Once everything was firmly in place, he climbed into the cab and set off along the Liuxian Road in Shenzhen's Nanshan district.
Half an hour later, he arrived at the Shenzhen Nursing Home, where the robot would soon begin its new role -serving as a cheerful companion for the elderly while continuously improving itself through daily real-scenario applications.
Cao, a driver for freight company Huolala's enterprise service, told the Global Times that since March and April, he can get four or five such delivery orders a day during peak times, mostly around Liuxian Road, a sharp increase from last year. "The robots I transport have also become much more diverse — from company R&D prototypes and household robots being delivered to customers' homes for testing, to robots designed for all kinds of competition, and even those fighting robots that compete in the octagon," Cao said as he waited at a traffic light on Liuxian Road.
The Liuxian Road is located within the 30-minute supporting circle in Shenzhen's "Robot Valley," an idea that Chinese official highlighted at the 2026 Summer Davos in June. 
Just a decade ago, some of this area was little more than old industrial zones, construction sites and urban villages. Today, the Robot Valley — stretching about 10 kilometers along Liuxian Road and covering an area of approximately 28 square kilometers — has transformed into a thriving hub. The corridor is lined on both sides with robot makers, component suppliers, software algorithm firms, as well as universities and research institutions.
The area is now home to over 200 companies across the robotics industrial chain, including more than 25 humanoid robot complete-machine manufacturers, 32 specialized and sophisticated "little giant" enterprises, and 15 listed companies, according to local authorities.
Walking through parts of the valley now feels like stepping into a sci-fi film, where it is common to encounter a "blinking" humanoid robot waving hands around the corner, watch a lively parade of dancing robot dogs and sip a coffee made by humanoid robot, or enjoy a dish prepared by robotic arms.
The rise of this high-tech futuristic valley offers a glimpse into the prowess of China's embodied artificial intelligence (AI) industry, one of the industries of the future identified in China's 15th Five-Year Plan (2026-30) that has drawn intensive global limelight. The valley also epitomizes China's homegrown innovation capabilities, where milestone technological breakthroughs, coupled with rapid iteration, complete industrial chains, and real-world application scenarios converge to turn cutting-edge research into tangible products at remarkable "Chinese speed."
'Half-hour circle'

When Global Times reporters visited Shenzhen robotic firm EngineAI's intelligent manufacturing base in the Robot Valley, several humanoid robots were effortlessly demonstrating high-difficulty moves such as front flips. Some of the T800robots, just backed from the Ultimate Robot Knock-out Legend (URKL), or what organizers billed as the world's first free humanoid robot fighting competition in July, were "battered and bruised." 
"In robot combat, we must always be prepared for high-intensity real-world testing," Li Hao, a motion control algorithm engineer at EngineAI, told the Global Times. "Real combat takes place in a continuous, highly uncertain environment full of interference. The real challenge is ensuring that humanoid robots can continuously maintain stability under complex conditions such as moving, turning, punching, absorbing force, and shifts in the center of gravity. In this context, the pace of research and development (R&D), testing, and adjustment is particularly fast — which is why the half-hour industrial circle matters so much to us."
Li gave a vivid example of how his daily routine fully leverages the valley's tight integration of R&D, testing, and manufacturing.
"In the morning, I finish modifying the algorithm at the R&D center. A 25-minute drive then takes me to the production line at the valley's Honghualing manufacturing base for real-machine testing. By the afternoon, I can rush back to the R&D center to upgrade and optimize the algorithm again," he explained.
Since March, Li has been taking Muay Thai lessons together with other core engineers. While he has grown into something of a "Muay Thai master," this proximity of the Robot Valley also allows him to "communicate with robots" every day, optimizing intelligent recognition algorithms and motion strategies based on their performance in real combat. "This is like teaching a baby, and we're training the robots to grow stronger while becoming smarter, day by day," he noted.
Throughout the robot manufacturing, another critical step — robot prototyping — further highlights the unique strength of China's robotics industry.
Pang Jianxin, vice president of UBTECH, a Hong Kong-listed humanoid robot company also headquartered at the Robot Valley, told the Global Times that the valley holds a clear advantage in rapid prototyping and fast product iteration — an edge that "leads the world."
"During prototyping, the volume for production is usually very small, and many companies are reluctant to take on such orders. However, in Shenzhen and the broader Pearl River Delta, there are a large number of supply chain enterprises that are willing to accompany start-ups on new tracks and new products. Based on the design, they can leverage their experience to select suitable materials or processes, quickly complete sample manufacturing, and then rapidly verify the results. This is crucial for hardware R&D, especially for innovative hardware and intelligent robots," Pang explained.
In overseas markets such as the US, the typical process from turning an idea into a physical product, to producing samples and entering the small-scale market, and finally reaching mass production and making debut, could take five-to-ten times longer than the Chinese counterparts, Liu Shaoshan, director of the Embodied AI at the Shenzhen Institute of Artificial Intelligence and Robotics for Society, told the Global Times. Liu has worked in the US for a bunch of years before returning to Shenzhen two years ago.
"Robotics is an industry where speed almost decides everything - as half of it is manufacturing, and the other half is about R&D," Liu told the Global Times. 
According to Liu, in the US, it can take a week just for industrial chain communication to implement a hardware change or upgrade, and most of their suppliers are located outside the country, which further delays the process. By contrast, the complete supply chain of Shenzhen's Robot Valley enables highly efficient communication — "in some cases, suppliers can even arrive on site within half an hour."
The Global Times also noticed a telling scene during its week-long visit to Shenzhen's Robot Valley: the company visited on the first day turned out to be the exact supplier of the company visited on the second day, while the third-day institute was itself a key testing partner of the second-day company — further underscoring the tightly integrated industrial ecosystem that makes rapid iteration possible.
For embodied intelligence manufactures, the Robot Valley is home to a full range of upstream suppliers — from perception systems such as tactile sensors and LiDAR, to actuation systems including servo motors and joint modules, and core components like robotic arms and dexterous hands. Meanwhile, downstream, large-scale manufacturers in the auto, new energy and electronic industries stand ready to put these robots into broader real-world applications, industry insiders noted.
"Many of the embodied robotics companies in the valley are our customers. Some of them — such as UBTECH, X Square and PUDU — are within a 20-minute drive of our headquarters. It is not an exaggeration to say that if you want to build a robot in Shenzhen's Robot Valley, you can easily find the suppliers you need nearby," Zhao Qiyu, marketing director of publicly listed robotics and AI vision company Orbbec, told the Global Times.
Meanwhile, as China's robotics industry continues to expand, downstream customers are developing increasingly specialized and specific requirements, encouraging companies like Orbbec to launch new products that address these evolving needs, Zhao said. 
She cited one of the company's newly launched products, EGO, a head-mounted data collection device designed to capture first-person perspectives and real-world task flows. By collecting multimodal data related to environmental semantics, spatial scale and long-horizon task chains, the device helps generate high-quality training data for downstream embodied AI model companies.
'DeepSeek' moment in robotics industry

Pang from UBTECH recalled firsthand how he has witnessed the drastic change in Shenzhen's Robot Valley and the broader picture of the Chinese robotic industry during the past 10 years.
"When we started the company a decade ago, what we saw from the window was just old industrial base, some construction sites and villages. We were like marching through a dark desert, where even the positions of the stars and the moon could not be seen clearly," Pang said. 
He noted that at that time, the most well-known robotics companies on the international stage were the US-based Boston Dynamics, which wooed the world with its signature backflips and parkour moves, and Honda from Japan, whose humanoid robot ASIMO became a global icon. In the Chinese market, domestic companies specialized in humanoid robots "were extremely scarce."
However, a decade later, China's robotics industry has undergone what industry insiders described as "transformative changes," shifting from a follower to a frontrunner. The once "valley of entrepreneurship" has also transformed into a world-class "highland of innovation," Liu Zhufu, deputy general manager of Dobot Robotics, which was founded in 2015, told the Global Times.
Today, China has firmly established itself in the world's first tier of the robotics industry, with Chinese robotics companies having increasingly become a must-visit destination for foreign heads of state during their trips to China - as vividly exemplified by Slovak President Peter Pellegrini's tour of a robotics mall in Beijing's Yizhuang in July and President of Myanmar Min Aung Hlaing' visit to the Unitree Robotics in June.
According to data released by Beijing CCID Publishing & Media Co, China accounted for 84.7 percent of global humanoid robot shipments in 2025, meaning that for every 10 humanoid robots sold worldwide, more than 8 carried the "Made in China" label.
The institute Liu Shaoshan works for has also received a number of officials from Europe, including former UK Foreign Secretary Yvette Cooper, as well as corporate delegates from Europe, Japan and South Korea in recent months. 
"Many foreign visitors, during their inspections in Shenzhen, would ask me similar questions — why have cutting-edge technologies such as AI and embodied intelligence developed particularly rapidly in China? What can they learn, and what role should their governments play in accelerating this development?"
The answers, according to Liu, lie not in a single technological breakthrough, but in a combination of long-term strategic planning, industrial cultivation, and ecosystem building. "It is precisely thanks to the forward-looking layout and top-level design that China has gradually formed a complete chain spanning basic research, core technology breakthroughs, and industrial applications, while gaining a first-mover advantage in the real-world deployment of robots," Liu stressed. 
"China has been promoting the development of the humanoid robotics industry with unprecedented strategic resolve. And the inclusion of intelligent AI into the 15th Five-Year plan (2026-30) carries a lot of significance: it is not only a policy dividend but also offers long-term strategic guidance. It will guide more resources toward core technology breakthroughs and industrial ecosystem building, accelerating the process of humanoid robots moving from the laboratory to factories and into households," Pang said. 
When it comes to the local practice echoing this top-level design, the authorities in Shenzhen's Nanshan District have so far opened a total of 68 public scenarios for robot applications, aiming to open up the full chain of "technology R&D - scenario verification - commercial promotion," the Global Times learned.
Encouraged by these developments, industry insiders in the Robot Valley are increasingly optimistic that a "DeepSeek moment" for China's homegrown robotics industry may arrive sooner rather than later.
This moment may not come in a single instant, but a process accumulated from countless "world's firsts" - fueled by continuous homegrown technological breakthroughs and the constant expansion of application scenarios across China.
"Maybe one day, robots will be able to produce robots right here in our manufacturing base—that could be a defining 'DeepSeek moment'," Yao Qiyuan, co-founder of EngineAI, told the Global Times.
。所以这十条原则未必准确，也未必普适；它们大多来自过往工作的教训，也受到过许多前辈与书籍的启发。

二 | 我想，既然发出来，也是一种自省与承诺，大家可以随时拿它们来对照，看看我们未来是否继续践行。1、首先打动自己。

三 | 无论何时，请把自己与团队当作最优先的目标用户。这是公司成立至今的价值观，我总是翻来覆去说这句有点拗口的话——“必须做开发者自己作为用户也理解、认可、喜爱的游戏。”这不单是情怀，也是理性的产品策略。

四 | 如果你对正在做的东西缺乏非功利的热诚，你的直觉就会开始迟钝。时间一长，大概率输给那些比你更乐在其中的人。2、再找外部交集。

五 | 打动自己，不意味着孤芳自赏。

六 | 市场数据、用户反馈和商业上的可持续都很重要。

七 | 只有组织活下来，集体认知才有机会成长，团队能力才有时间变强。

八 | 呼应第一点，我想强调的是，对内容产品而言，先在外部找到与自己个性、趣味、喜好相近的人，通常比试图讨好所有人更高效。

九 | 随着受众规模扩大，开发者与用户的相似度可能逐渐降低，但这个过程更类似从核心向外自然扩散，而不是一开始就在茫茫人海里碰运气。世界很大，没有谁真的独一无二。能深深打动自己的东西，往往也能打动世界上的另一群人。

十 | 创作过程的每一处用心，都一定会被懂你的用户感受到。3、发现亮点，先于消灭缺陷。与其先想着如何征服不喜欢你的人，不如先尽力满足喜欢你的人。伟大的游戏也绝非面面俱到，这个世界存在太多的不可能三角。资源永远有限，完成度永远不够，目标之间永远存在取舍与矛盾。比“还有什么地方不够好”更重要的问题是：有没有什么体验，只有在我这里才能玩到？再往大一点说，一家内容公司存在的意义，也许就是让一部分人觉得：幸好这个世界上，还有人做出了这样的玩意。4、可体验的版本，胜过满纸雄文。文档可以解释意图，数据可以辅助判断，会议可以统一认识，但游戏实际上更接近一种综合的、复杂的、甚至有些混沌的沉浸状态。内部判断产品风险时，我始终更相信真正跑起来、打起来、死上几次之后的感受，以及观察同事们在作为玩家时的真实反应。

十一 | 然后才据此去敲定某些拿不准的设计，或者放弃之前看上去牛逼的创意。具体到每一次对外发布的实机视频，希望传递给大家的也是同一件事——“看到后，能轻易想象自己亲手玩起来的样子。”5、好玩是目标，也是底线。这一条就不展开了……总之如果内部版本不够好玩，那就再调查调查，反思反思，学习学习，迭代迭代，重构重构，再多玩玩其他游戏，嘻嘻。6、美无定式。没有一种风格永远高级，也没有一种信号永远刺激。再惊人的美学符号，反复出现也会失去最初的力量。美，更像是一种认真创造的陌生感。说到底，神经传导会适应，多巴胺奖励会消停，人会厌倦一再重复的事物，这是创作者永远逃不出的无间狱。前几天，我和佳骐（声音负责人）扯到这个话题，顺手编了句打油诗来比喻：美无恒美，法无定法。多见易俗，少见易雅。他说，滚，两面都让你说了，狡猾。嗯，那个，反正，我要表达的意思是，或许不必追求找到一套万用万灵的美学公式，而是应该不断探索还有什么好的表达方式，其中既有技艺，又有新意。7、走投无路，提升密度。大部分时间里，我们其实找不到什么更聪明、杠杆更大的办法，去提升产品的竞争力。这个时候，在那些已经被验证的亮点上继续增加有效密度，通常不是一个坏选择。比如更细腻的粒子，更茂密的植被，更丰富的动画，更精确的打击反馈，更多样的妖魔鬼怪，更大的显存（bushi）……不是说无脑堆参数与资源就一定好，前提是这些内容的确是被验证过的亮点，而且依然能让用户感知到差异。想不到妙手是游戏开发的常态，不妨先把每一步本手下扎实。8、起点看最高，终点当领跑。对同领域的当家花旦们，最好如数家珍——哪里玩到昏迷，哪里气到爆炸，哪里不知所措，哪里眼睛哭花。然后去搞清楚——它们各自采用了何种开发模式、设计方法、制作工艺与技术标准。最后反复思考——什么能学，什么学不得，什么要虚心，什么要创新。游戏并非必需品，深入体验与研究标杆的另一重价值，是让我们对这个品类三五年后的及格线会有多高，大致心里有数。

十二 | 取法乎上，把对标杆的认知当成制作自家demo的起点，绝不是坏事，哪怕暂时高山仰止。但是，如果长期目标是“做到和某某差不多”，有点危险。

十三 | 尊重标杆，学习标杆，是为了最终建立自己的尺度。想登顶，想一览众山，想创造前所未有的新标杆——这不是自不量力，是宝贵的冲劲与志气。9、难能，可贵。充分竞争的成熟市场，鲜有低垂的果实。任何容易解决的问题与需求，要么不存在后来者的机会，要么很快会被竞争对手挤满。这一点我有切身体会。刚创业时，以为小公司只要选一个自己理解的赛道，做得比大厂快一点，玩法、剧情、画面、声音什么的有点小特色就够了。但事后看，这种所谓高执行力+低成本创新带来的价值微薄而脆弱，用户也很容易闻出这种速成产品的敷衍味道。一直做相对容易的事，反而惶惶不可终日。

十四 | 所谓护城河的本质，便是拥有难以被轻易取代的价值。当我们被某样事物深深打动时，它往往是稀缺的、非凡的、来之不易的，而人们似乎天生就会被“哇这是怎么做到的”的魅力所吸引。2019年的公司年会，我用八个字总结游科前五年的状态：东搞西搞，投机取巧。也是在那年，在公司原来价值观“打动自己”外，又加了四个字——知难而进。10、理念是廉价的，但贯彻理念的行动是可贵的。

十五 | 知行合一不是什么新鲜道理，但我加一句暴论：很多时候，行是知的前提。因为咱们脑中的理念很有可能是肤浅的、偏颇的、错误的，只有贯彻理念的行动与现实发生了真实的碰撞，才能看清：这个世界与我们原先想的到底哪里一样/不一样。有时撞得太猛，世界太硬，把我们原先的理念撞成了一地碎片。没关系，正好一片片捡回来，慢慢拼出新的模样。然后，再撞一次。

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Published on:01:58:59