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一 |     评论          发表。    Bollywood star Salman Khan has approached the Delhi High Court, asking for protection over the commercial use of his identity. He’s seeking legal safeguards to prevent platforms, websites and online sellers from using his name, photos, voice or any recognisable part of his persona without permission. The matter is set to be heard on December 11 before Justice Manmeet Pritam Singh Arora, as reported by India Today.           In his plea, Salman states that unauthorised use of his identity not only violates his personality rights but also misleads people by creating the impression of fake endorsements. Such misuse, he argues, lets third parties cash in on his popularity without consent, putting his reputation at risk.          The case highlights how personality and publicity rights have become increasingly crucial today, especially with the rise of deepfakes, AI-generated content, impersonation scams and unapproved celebrity merchandise. These rights allow individuals to control how their image, name and voice are used and ensure they benefit from it legally and commercially.               Salman’s petition adds to a recent wave of celebrities turning to the courts for similar protections. The Delhi High Court has already granted interim relief to several well-known figures including Aishwarya Rai Bachchan, Abhishek Bachchan, Jaya Bachchan, Hrithik Roshan, Ajay Devgn, Karan Johar, Kumar Sanu, Nagarjuna and Sri Sri Ravi Shankar, along with journalist Sudhir Chaudhary. Telugu star Jr NTR has also filed a similar plea, with the court’s order pending.ALso Read: Photos: Salman Khan SNAPPED at The Mumbai Airport。

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Published on:19:02:41