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    A sea of clouds rolls across Laojun Mountain in Luoyang, Central China's Henan Province, with golden-roofed temples emerging through the mist, on July 6, 2026. Photo: VCGFor 30 days, Li Sichen got up before sunrise on top of Laojun Mountain, camera in hand, chasing clouds across the peaks. Some mornings, the sea of clouds rolled in before breakfast; on others, he had to keep moving, checking one viewpoint after another in search of a patch of mist worth filming. By the time he got back to the foot of the mountain, the 22-year-old had spent a month watching the same landscape change by the hour - all for a job that had first caught the internet's attention for one simple reason: 60,000 yuan ($8,900) a month to "watch clouds."
It all began with Laojun Mountain's spectacular summer cloud season. In a recruitment notice issued in July, operator of the scenic spot said July and August offer some of the best chances to see seas of clouds there, and it wanted someone to stay on the mountain and record how the spectacle changed from day to day. The unusual job posting unexpectedly drew over 3,500 entries in about a week, with Li eventually emerging as the mountain's first "cloud sea observer."
Located in Luanchuan county of Luoyang, Central China's Henan Province, Laojun Mountain rises to 2,217 meters and is known for its dramatic peaks, seas of clouds and long history of Taoist culture, according to the mountain's official website. 
But how does it feel like to work on top of the mountain, far away from online shopping, food delivery and party with friends?  
An unconventional way of seeing 
"My days on the mountain quickly settled into a rhythm shaped partly by the clouds, and partly by the cafeteria," Li told the Global Times. He usually got up around 5 am to shoot the sunrise and clouds, had an early lunch as the cafeteria opens at 11 am, spent the afternoon exploring around the mountain, then rushed to cafeteria for dinner before heading back to the observation spots for sunset. The day often ended with editing footage until close to midnight.
"Sometimes there is nothing in front of you from one viewpoint, but after walking a little farther and changing the angle, a small sea of clouds jumps in front of my eyes."
Professional photographers usually seek higher vantage points for better views of seas of clouds, while Li sometimes headed down toward the mountainside. "That was something I really hadn't expected," Zhang Pengyuan, a manager at Laojun Mountain, told the Global Times. 
"This was exactly why the scenic spot wanted eyes from outside to find the beauty of the mountain through a different angle," Zhang said. 
What set Li apart, Zhang joked, was precisely that he was "not professional." Unable to calculate cloud heights or predict the perfect shooting conditions from weather forecast, Li relied on the simplest method: going out again and again to see what had changed. That sometimes led to compositions the scenic spot's own photographers had never considered. "What he recorded was closer to what an ordinary visitor could actually see," Zhang said.
Li had arrived on the mountain with little professional photography experience. Media reports said that before taking the job, he was not yet proficient with a drone, and his previous videos usually drew only a few hundred or a few thousand views. However, that changed almost overnight when his application video took off, eventually drawing tens of thousands of likes and helping him stand out from more than 3,500 applicants.
    The "cloud observer" Li Sichen adjusts filming equipment at an attraction point on Laojun Mountain. Photo: Courtesy of Li Sichen
From visitors to storytellers 
Beyond Laojun Mountain, scenic spots across China have increasingly been inviting young people to take part in content creation, event planning and tourism promotion, often through unconventional jobs tailored to the language and habits of social media. 
According to Southern Metropolis Daily, Shennong Valley National Forest Park in Central China's Hunan Province recently recruited 10 "wild men" to dress in animal costumes and interact with visitors in the forest. 
The Dixin Valley Scenic Area in Hubei Province also drew more than 3,000 applicants for 12 summer trainee positions to play as NPCs, produce creative content, and work as photographer and tour guide for 10 days.
The idea goes beyond novelty. Scenic spots are increasingly turning to young creators who understand short videos, online trends and the interests of their peers. A tourism short-video contest in Jinhua, East China's Zhejiang Province held in 2025 featured university students presenting the city through vlogs, traditional-style costume transformations and AI-generated art - part of a broader effort to let young people help shape how destinations are seen and experienced.
Young travelers are increasingly drawn to experiences that are immersive, participatory and easy to share, reflecting a broader shift in China's tourism market from "standardized sightseeing" toward more personalized experiences, Zhang Lingyun, a professor and the executive editor-in-chief of the Tourism Tribune, told the Global Times.
As tourism offerings have expanded and competition has grown, travelers have more choices. Changing consumer preferences in China mean many young people now look beyond simply "seeing the beauty" to experiences that feel distinctive, personal and worth sharing on social media.
The internet and social media have accelerated this shift, Zhang said, adding that as "digital natives," Chinese young people are becoming increasingly fluent in short videos, social platforms and online interaction. By bringing young people directly into content production, scenic spots can move beyond simply guessing what tourists want through surveys, and learn from what they actually create and share.  
Initiatives such as the "cloud sea observer" can help destinations rediscover themselves through a visitor's eyes while reaching younger audiences more effectively. The goal, Zhang noted, remains the same: better meeting tourists' needs, even as the tools, channels and participants have changed, he said. 
On his final morning on Laojun Mountain, Li got up early once again to watch the sunrise. But this time, he lowered the camera. 
"That was when I suddenly realized how beautiful the mountain really was," Li said. After 30 days of chasing clouds, searching for angles and turning each day into footage to share with other young Chinese in the online community, he was finally able to simply look. 
When Li was really enjoying the last moments on the mountain, he - just like the line from comedy The Secret Life of Walter Mitty - "didn't like to have the distraction of the camera. Just wanted to stay in it."
。    避暑新体验，消费新动能。    8月24日-26日，2026全国避暑休闲旅游消费交流促进大会在“中国凉爽之城”利川隆重举办，全国文旅行业大咖齐聚凉城，共话避暑文旅发展新趋势、共探旅游消费升级新路径、共绘全域避暑产业高质量发展新蓝图。         大会系列交流活动圆满落幕之后，由120余名大会嘉宾组成的全国重磅考察团走进利川核心地标——腾龙洞景区，开展实地资源考察调研，沉浸式品鉴世界级溶洞风光与土家特色民俗文化。         次考察团阵容权威、覆盖面广、含金量极高，汇集多方行业翘楚与主流媒体。其中包含文化和旅游部、国家气象局、中国煤矿文工团相关领导及专家，全国各省市文旅部门负责人、避暑城市代表、知名景区代表；携程、美团、飞猪、同程等头部OTA平台行业大咖；湖北省、恩施州、利川市各级文旅系统代表。同时，人民日报、新华社、光明日报、央广网、中国青年报、中国旅游报、湖北日报等一众中央及省级主流权威媒体全程随行，聚焦腾龙洞文旅特色与避暑资源优势。

B |          考察全程由景区专业讲解员陪同导引，为嘉宾团详细介绍腾龙洞地质成因、生态禀赋、资源特色、运营服务及文旅发展成果，让来访嘉宾全方位、多角度、深层次了解景区核心竞争力。         作为世界特级溶洞、国家5A级旅游景区，腾龙洞坐拥亿万年雕琢的岩溶奇观，山势雄奇、洞体恢弘、景致绝冠。

C | 景区常年恒温12-18℃，空气清新温润，是天然巨型清凉秘境，完美契合当下大众避暑康养、休闲度假的出游需求，是利川避暑文旅的王牌名片。         穿行亿年溶洞腹地，远离外界燥热喧嚣，奇峰玉笋错落林立，自然造化的绝美风光震撼全场。得天独厚的气候优势、独一无二的地质资源、清幽舒适的游览环境，赢得各位领导、行业嘉宾的高度认可与一致赞许。         考察期间，嘉宾团集中观赏景区经典土家民俗演艺《夷水丽川》。剧目根植巴土文化底蕴，融合土家族千年历史、民俗风情与山水故事，以精湛的舞姿、唯美的舞台、悠扬的曲调，生动演绎清江儿女的人文风华，为远道而来的嘉宾献上一场沉浸式视听盛宴，让大家深切感受鄂西少数民族文化的独特魅力与深厚底蕴。

D |               以盛会聚合力，以考察促提升。    本次全国高规格文旅考察活动，是行业对利川避暑文旅品牌、腾龙洞核心资源实力的充分肯定。    未来，腾龙洞景区将借力本次全国避暑文旅盛会契机，持续深耕清凉文旅赛道，打磨优质文旅产品、升级精细化服务、挖掘民俗文化内涵、激活旅游消费新动能，持续擦亮利川避暑、腾龙秘境文旅金字招牌，助力湖北、恩施全域文旅高质量发展，向全国展示凉城利川的山水之美、人文之韵！     编辑：张倩 编审：张芙蓉 审签：廖国兰返回，查看更多。

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Published on:01:35:44